Meet Me at Maynards…

“Urban Fitness Phenomenon”

Potential Sponsor /Background/ Information/ Cost

Meet Me at Maynards is an official event of the Southern Arizona Roadrunners (SAR). MMM has created an “Urban Fitness Phenomenon”, bringing healthy activities to Tucsonans and new vitality to our downtown. Our mission: to bring active adults and families to the downtown Tucson area to enjoy healthy exercise, experience the beauty, history and architecture of our unique neighborhoods, and to appreciate and patronize local businesses.

Sponsors:

• Tucson Medical Center
• Tucson Electric Power
• The Running Shop/ Worldly Soles
• Arizona Daily Star
• BBVA Compass Bank
• NextCare Urgent Care
• Blue Cross Blue Shield
• Providence
• Holualoa/ Pioneer Building
• Maynards Market and Kitchen
• SAR

MMM offers free MMM shirts (x8), caps (x15), pins (x50), Century Club shirt (x100) as incentives for regular participation.

Statistics as of August 8, 2011…since inception, April 2009

Total # of walk/ runs      122

Total attendance 42,008

Unique Individuals     9,022

Shirted (X8)        1328

Listed on website (X10)              1045

Capped (X15)          660

Pinned (X50)        86

Century Club (X100)          6

Average age 45 y/o

Average new per wk. (last 6 mo) 65

Average participation (last 6 mo) 520

Walkers 75%

Runners 25%

Newsletter (weekly) email list 4800

Urban Fitness Phenomenon…MMM offers, in addition to the walk/run, yoga, spinning, pilates, zumba, boot camp and body-pump, full gym access, jujitsu, step and a lap pool. These fitness options are offered at the same time, 6:00 to 7:00 pm, at downtown fitness venues, such as O2 Modern Fitness, Yoga Oasis, Armory Park Center, and Gold’s Gym and the Downtown Y. These additional options are available for a nominal fee.

On the third Monday of each month, through a partnership with Tucson Clean and Beautiful, many MMM Athletes take bags and gloves (provided) on their walk or run and pick up unsightly trash along the 4-mile MMM route. More than 400 bags of trash have been removed from our downtown streets and sidewalks in the last year.

MMM partners with Linkages to adopt downtown sites in a beautification effort…first project completed in May was a garden at the east entrance to the Tucson Convention Center. Linkages is the selected charity for MMM because of our commitment to downtown.

Every Monday evening MMM fills the downtown sidewalks, fitness venues and restaurants with active and vibrant people of all ages. Since MMM’s inception, 16 area restaurants have gained additional regular Monday patrons, as well as consistent repeat business. Each offers a discount to “MMM Athletes” on Monday evenings.

Participating downtown venues:

• Maynards Market and Kitchen
• Cup Café
• El Charro Cafe
• 47 Scott
• Janos’ DOWNTOWN
• A Steak in the Neighborhood
• XOOM Juice
• The Shanty
• O’Malley’s on Fourth
• Bumsted’s
• Delectables
• Sky Bar
• The Hut
• Brooklyn Pizza Company
• Bison Witches
• Magpies Pizza

Meet Me at Maynards has encouraged thousands of adults and families to include healthy exercise in their daily routine, and has contributed to a more interesting, diverse, busy, safe, healthy and vibrant Downtown Tucson.

Benefits of sponsorship:

• Logo on MMM website with link
• Listing in weekly MMM newsletter with link (circulation 4800)
  • Open-rate consistently above national average
  • Regular mentions in newsletter with copy/logo provided by sponsor
    • Free ads upon request
    • Exclusive access to the event each week for promotional purposes
    • Listed as sponsor in monthly ¼ page ad in AZ Daily Star
    • Logo on all shirts printed during sponsorship year

Cost of annual (12 mo.) sponsorship: $4000

www.meetmeatmaynards.com